How Can I Identify My Values for Purpose-Driven Leadership | A Guide to Defining Core Values

Values are essential for purpose-driven leaders. They provide a compass for decision-making and behavior and help create a culture of trust and respect.

In this article, we will discuss how to identify and define your values and how to align them with your purpose. We will also provide tips for living and communicating your values to others.

The Role of Values in Leadership

Definition of values

Values are the core principles that guide our thoughts, behaviors, and decisions. They are the things that are most important to us and that we believe in. Values can be personal, professional, or cultural.

How do values shape leadership?

Our values shape our leadership in several ways. In a nutshell, they influence:

  • The decisions we make

  • The way we interact with others

  • The culture we create

  • The legacy we leave behind

When leaders are clear about their values and lead in a way that aligns with them, they are more likely to be effective and inspiring.

The interplay between values and leadership effectiveness

Leadership effectiveness is influenced by several factors, including values. Leaders who are clear about their values and lead in a way that is aligned with those values are more likely to be effective. This is because:

  • They are more likely to make ethical and sound decisions.

  • They are more likely to build trust and rapport with others.

  • They are more likely to inspire and motivate their team.

  • They are more likely to create a positive and productive work environment.

Why are values important for purpose-driven leaders?

Values are important for purpose-driven leaders because they guide decision-making and behavior. They help leaders stay focused on what is most important to them and their organization.

Values also help to create a culture of trust and respect. When employees know that their leaders are guided by strong values, they are more likely to trust and be engaged in their work. When team members share the same values, they are more likely to work together effectively and support each other.

Additionally, values can help to attract and retain top talent. Employees want to work for organizations that share their values. When an organization has clearly defined values, it can communicate them to potential employees and attract those most likely to fit the culture well.

In fact, according to a survey of 4,000 employees, more than half of them would consider leaving their jobs if their employer's values don't match their own, even during these unpredictable economic times. Moreover, a significant 88% of respondents consider an employer's values when deciding where to work.

How do values guide decision-making and behavior?

Values guide decision-making and behavior by providing a framework for leaders to evaluate their options and choose the course of action that is most aligned with their values.

For example, if a leader values integrity, they will be more likely to choose the honest and ethical option, even if it is not the easiest or most profitable option.

Similarly, if a leader has a value of innovation, they will be more likely to take risks and try new things, even if there is a chance of failure.

Identifying Your Values

Identifying your core values can be a journey, but it is a worthwhile one. Here are some steps you can take.

Self-Reflection and Introspection

One of the steps in becoming a purpose-driven leader is to identify your values. What are the things that are most important to you in life? What are the things that you are passionate about? What are the things that you are not willing to compromise on?

Here are a few questions that can help you to identify your values:

  • What are my core values?

  • What are the things that are most important to me in life?

  • What are the things that I am passionate about?

  • What are the things that I am not willing to compromise on?

  • What kind of person do I want to be?

  • What kind of impact do I want to have on the world?

Once you have identified your core values, you must define them clearly. What do these values mean to you? How do they manifest in your personal and professional life? How can you live your life in alignment with your values?

For example, if one of your core values is integrity, you might define it as "always being honest and ethical, even when it is difficult.

Exercises for Self-Reflection

Several exercises can help you to identify your personal values. Here are a few examples:

  • Values wheel: This simple exercise involves identifying your top five values and then ranking them in order of importance.

  • Personal values list: This exercise involves writing down a list of all the values that are important to you. You can then group the values into categories and identify your top five values.

  • Identify what makes you angry: What makes you really angry? Many times, anger comes from a violation of a personal value. While anger isn’t usually a pleasant emotion, it is a powerful tool for determining your top values. Whatever makes you very angry, the opposite is quite likely a core value.

Seeking Feedback from Others

Another way to identify your personal values is to seek feedback from others. This can be done by asking trusted friends, family members, or colleagues what they believe are your core values. 

Sometimes, it’s easier for others to identify our core values, as when we are so close to them, it can prove challenging to identify them in our own lives. Ask those closest to you what your core values are.  

Defining Your Leadership Values

Aligning Personal Values With Leadership Values

Once you have identified your personal values, you must consider how they align with your leadership values. Your leadership values are the values that you want to guide your leadership practice.

To align your personal values with your leadership values, ask yourself the following questions:

  • Which of my personal values are most important to me as a leader?

  • How can I lead in a way that aligns with my values?

  • What kind of legacy do I want to leave as a leader?

Prioritizing Values For Leadership Success

Once you have identified the leadership values that are most important to you, you need to prioritize them. This means deciding which values are most critical to your success as a leader.

When prioritizing your leadership values, consider the following factors:

  • Your leadership role and responsibilities

  • The culture of your organization

  • The challenges and opportunities facing your team or organization

Overcoming Challenges and Pitfalls in Identifying and Defining Your Values

Common Challenges In Identifying and Defining Values

After trying all these means of identifying your core values, there can be instances when you just can’t identify them.

These challenges can include:

  • Lack of self-awareness. 

Some people may not be aware of their core values. Not knowing yourself deeply can also hinder realizing your true values. In that case, seeking feedback, as previously mentioned, can help.

  • Fear of judgment. 

It is understandable to be afraid of judgment when identifying your core values. After all, our core values are what make us who we are, and they are often deeply personal to us. We may worry that others will judge us for our values or that they will not understand or respect them.

However, it is important to remember that being authentic is the only way to realize what truly matters to you. If you are afraid of being judged for your values, you may be tempted to hide them or to conform to the values of others. But this will only lead to you feeling lost and unfulfilled.

  • Conflicting values. 

We all have different values shaped by our backgrounds and experiences. When our values conflict with someone else's, it can create tension and conflict. In some cases, we can find common ground or compromise. 

If we find ourselves in a relationship with someone with conflicting values, assessing the situation and deciding what is best for us is important. If the conflict is causing us stress or unhappiness, it may be best to distance ourselves from the person. This doesn't mean we have to be rude or disrespectful, but we don't have to sacrifice our own values to maintain the relationship. Remembering that we cannot force someone to change their values is also important. If someone is not willing to compromise or meet us halfway, it is unlikely that the relationship will work in the long run.

  • Changing values. 

Values can change over time. Still, it is perfectly normal for our values to evolve and shift over time as we learn and grow. It is also important to note that values can change in different ways for different people. Some people may experience a gradual shift in their values over time, while others may have more sudden or dramatic changes. There is no right or wrong way for values to change.

If you are going through a time of value change, it is important to be patient and understanding with yourself. It is also important to communicate your changing values to the people in your life so that they can support you.

Strategies For Overcoming Resistance And Skepticism

When people are resistant or skeptical of values, it is important to be patient and understanding. Here are a few tips for overcoming resistance and skepticism:

  • Explain the benefits of values. Help people to understand the benefits of having clear and defined values.

  • Share your own story. Share your own story about how values have helped you in your life.

  • Provide opportunities for self-reflection. Give people opportunities to reflect on their own values.

  • Be patient and understanding. It takes time for people to change their minds about values.

Learning From Failures And Setbacks

Everyone makes mistakes and experiences setbacks. The important thing is to learn from our failures and setbacks. When we fail or experience a setback, we can ask ourselves the following questions:

  • What values were at stake in this situation?

  • How can I live my values more effectively in the future?

  • What can I learn from this experience?

Communicating and Integrating Values in Leadership

The Importance of Transparent Communication

Once you have defined your leadership values, it is important to communicate them clearly and transparently to your team. This can be done through team meetings, one-on-one conversations, and written communications.

When communicating your leadership values, be sure to:

  • Explain why the values are important to you.

  • Share examples of how you live and embody the values in your work.

  • Encourage your team to adopt the values in their own work.

Strategies For Effectively Communicating Values To Your Team

Here are a few strategies for effectively communicating your leadership values to your team:

  • Be clear and concise. State your values clearly and concisely so that your team understands them.

  • Be authentic and genuine. Share your values in a way that is authentic and genuine to you.

  • Be specific and provide examples. Provide specific examples of how you live and embody your values in your work.

  • Encourage discussion and feedback. Encourage your team to ask questions and share their thoughts on your values.

  • Reinforce your values over time. Don't just communicate your values once and then forget about them. Reinforce your values over time through your words and actions.

Integrating Values Into Decision-Making And Problem-Solving Processes

Your leadership values should also be integrated into your decision-making and problem-solving processes. When making decisions or solving problems, ask yourself the following questions:

  • Are my decisions and actions aligned with my leadership values?

  • What impact will my decisions and actions have on others?

  • Am I making decisions and solving problems in a fair, ethical, and respectful way?

How Can You Help Your Team Identify Their Core Values?

As a team leader, you can play a key role in helping your team members realize their core values. Here are a few tips:

  • Encourage self-reflection. Ask your team members to think about what is important to them and what they believe in. What are their core values? What are the things that they are most passionate about? What kind of impact do they want to have on the world?

  • Provide opportunities for discussion. Create a safe and supportive environment where team members can share their values with each other. This can be done through team meetings, one-on-one conversations, or workshops.

  • Help team members to identify common themes. Once team members have shared their values, help them to identify common themes. This can be done by grouping similar values together or by looking for underlying values.

  • Encourage team members to prioritize their values. Once team members have identified their common values, encourage them to prioritize them. This will help them to identify the values that are most important to them and to their team.

  • Role-model the desired behavior. As a team leader, you set the tone for the team. Be sure to role-model the values that you want to see in your team members.

You can create a more engaged and productive team by helping your team members realize their core values. When team members live their values, they are more likely to be motivated and committed to their work. They are also more likely to be collaborative and supportive of each other.

Key takeaway

Values are essential for effective leadership. Purpose-driven leaders are guided by their values and believe that their work positively impacts the world.

Identifying and defining your personal values is an important step in becoming a purpose-driven leader. You can do this by engaging in self-reflection and introspection, seeking feedback from others, and aligning your personal values with your leadership values.


Are you ready to lead with purpose? At 100 Year Manifesto, we guide leaders like you to discover their unique calling and live with greater impact. Be purpose-driven and join us on this journey toward transformative growth and impactful leadership. Start your path to intentional living and lasting influence today!

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Developing Core Leadership Skills: Communication, Decision-Making, and Self-Awareness

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The Basics of Purpose-Driven Leadership